Content Strategy
Italy Magazine
Here, I worked with the same content for several analysis and writing projects. The goal was to present the material as if I were working for the chosen company, Italy Magazine. Each document was peer reviewed and iterated on to improve the writing content, document design, and visuals to increase readability and concision.
Content Strategy
This content strategy profile and proposal for Italy Magazine is based on a revised and edited version of a website analysis.
The profile identifies the strengths and weaknesses of the site and the proposal makes suggestions to improve the site to increase Italy Magazine's readership and influence amongst the target audience.
To understand the the strengths and weaknesses of the site, I researched and analyzed competitors' sites and web presence to determine how to improve Italy Magazine's readership and following.
Once research and analysis was completed, I drafted this document with readability in mind and had several peer reviews before arriving at this final version.
Blog Series/Social Media Post - U.S. Audience
These posts were created to increase readership of Italy Magazine based on analysis of their current offerings.
The written content is original and the photos are either taken by me or are screen captures.
The goal of the blog series and social media post are to encourage Italy Magazine's audience to visit Italy in Fall and attend the highlighted events.
Blog Series - Italian Audience
This blog series was altered to meet the needs of an Italian audience, based on cultural differences in communication styles and expectations.
Changes were made to this blog series after researching and removing lexical ambiguities to promote clarity for a new audience.